![]() I don’t have the time to listen to the radio (59%).I’m not interested to listen to the radio (78%).They were being asked to say whether they agree with these explanations for not listening based on pre-given statements: 129 of them – 4% of all interviewed people – don’t listen to the radio, at least not from Monday through Friday. During the survey, 3,035 interviews were accepted. Let’s start with the ‘bad news’, so we have that behind us. IFAK institute researcher Jörg Sunnus presents the results of their Positioning Study 2012 for local radio stations in Bavaria in the auditorium of the local media association BLM in Munich, Germany (photo: Thomas Giger) (If you don’t have time to study it all, you can scroll all the way down for the the key findings in a nutshell.) This research is most relevant for music- and service-based formats with a target demographic between 14 and 59 years. What follows is an overview of radio audience insights from Bavaria, Germany, that might give you inspiration for best practices you can use in your own market. The answers of those who didn’t were ignored. Let’s have a look at the highlights.Īlthough the online survey took people under 20 minutes to complete, there were several quality control questions built in to see whether respondents were still paying attention or not. The Bavarian media association BLM ordered this so-called ‘Positioning Study’ to find out what radio listeners want to hear during prime time. In the spring of 2012, German research institute IFAK interviewed about 3,000 people (14-59 years) who live the state of Bavaria and have an Internet access. ![]() Radio listener needs during prime time hours indicate that not every often-used radio format element works for your morning show and afternoon drive program.
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